Journal Of Retailing And Consumer Services â€Myassignmenthelp.Com

Question: Discuss About The Journal Of Retailing And Consumer Services? Answer: Introduction This report`s topic vividly identifies its essence. Its purpose is to give an evaluation of Zara retail stores as a case study in the suitability of the use of online technologies in its retailing operations. The retail store is assumed to reflect other retail stores worldwide. The structure of the report is in three sections namely: Findings/Information gathering Conclusion Recommendations A Brief description of its present operations Zara retail stores are a global retail brand with a local store located in Melbourne, Australia. Its operations chiefly involve the sale of the latest and trendy European fashion trends. The store enables its customers to choose from an array of the latest clothing, dresses, and shoes. It has both men and women clothing in its stores. The store`s immense audience worldwide is attributed to its persistent ability to offer new and different lines after every two weeks. Its outstanding quality is that it designs its contemporary products and then delivers them to its stores in only two weeks contrary to the six-month-long duration which other retailers take. Most importantly, it provides online shopping as well. As such, it evidently combines the use of both physical and online shopping aspects. The store`s use of internet technologies The retail store greatly employs online retailing methods. Online retailing is increasingly being embraced by enterprises globally (Baier Stuber, 2010). This implies that many businesses are seeing the essence of adopting internet technologies in their operations. For instance, Zara retail store significantly uses it. This is appropriate since it has customers worldwide. Shopping is usually more than just acquiring items. This means that it has other aspects that make it holistic (Xing, et al., 2010). Essentially, online shopping offers convenience and competitive prices. This makes it immensely appropriate for an enterprise like the Zara retail store. This is because the store can offer prices that are pocket-friendly to the customers globally. Similarly, the online channels facilitate convenient shopping. That is, customers can purchase the products at the time of their choice. As such, they can get what they want, whenever they want and wherever they are. Online channels will highly financial purchase and distribution in the future. This implies that customers will search for items online, place orders online and provide their location details online to enable physical delivery of the items (Rafiq, et al., 2013). For example, Zara retail store customers place their orders and have them physically delivered worldwide through shipping services. This evidently saves resourceful time. Conclusion The retail store is quite remarkably doing well regarding the employment of online or internet technologies in its operations. However, more needs to be done to increasingly optimize the gains of the internet. Recommendations The chief recommendations relevant for the retail store are outlined below. It should highly and vibrantly engage its loyal and potential customers via social media platforms like YouTube, Facebook, Pinterest, twitter, Instagram and WhatsApp among others (Verhagen Dolen, 2011) Its online channels should be designed to allow for the enhancement of purchasing the products at any moment as well as promoting the ultimate interactive experience for the customers who are heterogeneous and spread across the globe References Baier, D. Stuber, E., 2010. `Acceptance of recommendations to buy in online retailing. Journal of Retailing and Consumer Services`, 3(17), pp. 173-180. `Rafiq, M., Fulford, H. Lu, X., 2013`. `Building customer loyalty in online retailing`: `The role of relationship quality`. `Journal of marketing management`, 3-4(29), pp. 494-517. Verhagen, T. Dolen, W., `2011. `The influence of online store beliefs on consumer online impulse buying: A model ane empirical application .' `Information management`, 8(48), pp. 320-327. Xing, Y., Grant, B., McKinnon, C. finance, J., 2010. Physical distribution service quality in online retailing. Journal of Physical Distribution vLogistics Management, 5(40), pp. 415-432